EPD Australasia

Using EPDs to support your environmental marketing strategy

Find out how some EPD owners have used EPDs in their marketing strategies

This webinar was held on: March 30, 2021

TUESDAY 30 MARCH 2021 | 11:30AM AEDT | 1:30PM NZDT


EPDs are a transparent way to communicate your products environmental credentials and provide information for customers to make informed purchasing decisions. Speakers from Holcim Australia and Asaleo Care will speak about how their EPDs have been used as a key component of their environmental marketing strategies.

Your Speakers

Rochelle Lake

Head of Marketing B2B, Asaleo Care

Meet Rochelle Lake Head of B2B Marketing at Asaleo Care, a market leading hygiene and personal care company that manufactures and sells the Libra, TENA, Tork and Purex brands across Australia, New Zealand and the Pacific Islands.

Rochelle has worked in the hygiene and paper industries for over 35 years, which are sectors that have a strong focus on sustainability.

Asaleo Care is a leader in innovation and sustainability and Rochelle has led many first to market sustainability initiatives that aim to educate customers, change behaviour and improve environmental outcomes.

Evan Smith

National Sustainability Lead, Holcim (Australia) Pty Ltd

Evan Smith has over 17 years’ of environmental and sustainability experience within the rail, road, infrastructure, construction and mining sectors. He holds a Bachelor of Environmental Engineering and is also a Chartered Engineer. Evan was pivotal in the delivery of Australia’s first Australia’s first Environmental Product Declarations (EPDs) for Ready-mix Concrete and most recently Australia’s first carbon neutral ready-mix concrete.