Case Study: Asaleo Care affirms market leadership with EPDs

9th Aug 2016

Asaleo Care, producer of iconic personal hygiene brands Tork, Purex, Handee and Sorbent has published Environmental Product Declarations (EPDs) for handtowels and toilet tissue under the Australasian EPD® Programme.

In a new case study, Asaleo Care sustainability manager Jane Mansfield talks about the benefits the company has seen as a result of its EPDs and how EPDs are helping Asaleo Care better meet their customers’ needs. Download the case study

“Our customers have told us that they want to understand how their choices and product selections impact the environment. We were attracted to EPDs because of the programme’s transparency, credibility and ability to speak to the product’s entire life cycle,” Jane says.

Asaleo Care is the first company in Australasia to publish an EPD for tissue paper and is proud to demonstrate its leadership in corporate sustainability.

“In a crowded market, we need to be able to differentiate our products and brands from our competitors and clearly articulate why we are the best choice for our customers and consumers. Our EPDs are a key differentiator and enable us to set the benchmark for sustainable tissue manufacturing in Australia and New Zealand in a way that is credible, transparent and comparable.”